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Accordion fold

Bindery term, two or more parallel folds which open like an accordion.

Against the grain

At right angles to direction of paper grain.

Artboard

Alternate term for mechanical art.

Back up

Printing the second side of a sheet already printed on one side.

Banding

Method of packaging printed pieces of paper using rubber or paper bands.

Bind

To fasten sheets or signatures with wire, thread, glue. or by other means.

Bindery

The finishing department of a print shop or firm specializing in finishing printed products.

Blanket

The thick rubber mat on a printing press that transfers ink from the plate to paper.

Bleeds

Bleed is the term for printing that goes right to the edge of the paper. The way to do this is to make your document .25" too big in both dimensions. For instance, if the final size is 8.5" x 11" then make your document 8.75" x11.25". Draw guides on the layout that are .125" from the edge all the way around. Now create your design with the idea that the layout will be cut off where those guides are....because that is precisely what is going to happen. Make sure that any photographs or backgrounds that you want to bleed go clear out to the perimeter of the document, past the guidelines. Then after we have printed your piece we will trim off that extra .125" all the way around and voila! You have color all the way to the edges of your piece. It looks professional....

Brightness

The brilliance or reflectance of paper.

Caliper

Paper thickness in thousandths of an inch.

Chrome

A term for a transparency.

Collate

A finishing term for gathering paper in a precise order.

Color correction

Methods of improving color separations.

Color matching system

A system of formulated ink colors used for communicating color.

Color separations

The process of preparing artwork, photographs, transparencies, or computer generated art for printing by separating into the four primary printing colors.

Comp Card/Zed Card

The Composite Photo Card (Comp Card or Zed Card) helps to get you noticed and considered for projects. A comp card provides a small collection of pictures and basic stats on card stock or rigid paper. It is a standard marketing tool that has been around for many years and is still very essential to have today. A comp card is a relatively inexpensive and versatile sales tool.

Contrast

The tonal change in color from light to dark.

Copy

All furnished material or disc used in the production of a printed product.

Cover paper

A heavy printing paper used to cover books, make presentation folders, etc.

Cromalin

Trade name for DuPont color proofs.

Crop

To cut off parts of a picture or image.

Crop marks

Printed lines showing where to trim a printed sheet.

Cyan

One of four standard process colors. The blue color.

Densitometer

A quality control devise to measure the density of printing ink.

Density

The degree of color or darkness of an image or photograph.

Die

Metal rule or imaged block used to cut or place an image on paper in the finishing process.

Die cutting

Curing images in or out of paper.

Dot

An element of halftones. Using a loupe you will see that printed pictures are made many dots.

Dot gain or spread

A term used to explain the difference in size between the dot on film v paper.

Drop-out

Portions of artwork that do not print.

Dummy

A rough layout of a printed piece showing position and finished size.

Duotone

A halftone picture made up of two printed colors.

Emulsion

Light sensitive coating found on printing plates and film.

Film rip

See Rip film.

Flat

An assembly of negatives taped to masking materials for platemaking.

Flood

To cover a printed page with ink, varnish, or plastic coating.

Flop

The reverse side of an image.

4-color-process

The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.

Gang

Getting the most out of a printing press by using the maximum sheet size to print multiple images or jobs on the same sheet. A way to save money.

Generation

Stages of reproduction from original copy. A first generation reproduction yields the best quality.

Gloss

A shiny look reflecting light.

Grain

The direction in which the paper fiber lie.

Grippers

The metal fingers on a printing press that hold the paper as it passes through the press.

Halftone

Converting a continuous tone to dots for printing.

Hard copy

The output of a computer printer, or typed text sent for typesetting.

Highlight

The lightest areas in a picture or halftone.

Image area

Portion of paper on which ink can appear.

Imposition

Positioning printed pages so they will fold in the proper order.

Impression

Putting an image on paper.

Indicia

Postal information place on a printed product.

Knock out

To mask out an image.

Laminate

To cover with film, to bond or glue one surface to another.

Lines per inch

The number of rows of dots per inch in a halftone.

Lossy/Lossless Format

Photographic images can be saved in different file formats. The format of choice is one that does not lose color quality, contrast or file size. TIF or EPS files are examples of lossless file formats. They are designed to print clear and crisp at a resolution of 300dpi at their final size in the layout. JPEG/JPG or GIF files are examples of lossy file formats. They were originally designed for easy file transmission and internet use, not for printing.

When a lossy file format is saved over and over again, the jagged edges are exaggerated. The process creates extra pixel garbage that you do not want printed. Therefore, if you start with a JPEG file that then needs edits, save it as an EPS or TIF file. This way, additional information will not get lost and the quality of the original JPEG image will be maintained.

Magenta

Process red, one of the basic colors in process color.

Makeready

All the activities required to prepare a press for printing.

Mask

Blocking light from reaching parts of a printing plate.

Matte finish

Dull paper or ink finish.

Micrometer

Instrument used to measure the thickness of different papers.

Negative

The image on film that makes the white areas of originals black and black areas white.

Opacity

The amount of show-through on a printed sheet. The more opacity or the thicker the paper the less show-through. (The thicker/heavier the paper the higher the cost.)

Overrun or overs

Copies printed in excess of the specified quantity. (Printing trade terms allow for + - 10 % to represent a completed order.)

Page count

Total number of pages in a book including blanks.

Perfect bind

A type of binding that glues the edge of sheets to a cover like a telephone book, Microsoft software manual, or Country Living Magazine.

Pica

Unit of measure in typesetting. One pica = 1/6 inch.

Picking

Printers nightmare that occurs as the surface of a sheet lifts off during printing. Generally a paper manufactures quality control problem.

PMS

The abbreviated name of the Pantone Color Matching System.

Point

For paper, a unit of thickness equaling 1/1000 inch. for typesetting, a unit of height equaling 1/72 inch.

PostScript

The computer language most recognized by printing devices.

Process blue

The blue or cyan color in process printing.

Process colors

Cyan (blue), magenta (process red), yellow (process yellow), black (process black).

Ragged left

Type that is justified to the right margin and the line lengths vary on the left.

Ragged right

Type that is justified to the left margin and the line lengths vary on the right.

Ream

Five hundred sheets of paper.

Register

To position print in the proper position in relation to the edge of the sheet and to other printing on the same sheet.

Reverse

The opposite of what you see. Printing the background of an image. For example; type your name on a piece of paper. The reverse of this would be a black piece of paper with a white name.

Saddle stitch

Binding a booklet or magazine with staples in the seam where it folds.

Score

A crease put on paper to help it fold better.

Self-cover

Using the same paper as the text for the cover.

Side stitch

Binding by stapling along one side of a sheet.

Skid

A pallet used for a pile of cut sheets.

Specifications

A precise description of a print order.

Spine

The binding edge of a book or publication.

Spot varnish

Varnish used to hilight a specific part of the printed sheet.

Step-and-repeat

A procedure for placing the same image on plates in multiple places.

Stock

The material to be printed.

Substrate

Any surface on which printing is done.

Text paper

Grades of uncoated paper with textured surfaces.

Tints

A shade of a single color or combined colors.

Transparency

A positive photographic slide on film allowing light to pass through.

Transparent ink

A printing ink that does not conceal the color under it.

Trapping

The ability to print one ink over the other.

Trim marks

Similar to crop or register marks. These marks show where to trim the printed sheet.

Trim size

The final size of one printed image after the last trim is made.

Under-run

Production of fewer copies than ordered. See over run.

Up

Printing two or three up means printing multiple copies of the same image on the same sheet.

Upsampling

Upsampling is when a low resolution image is saved to a higher resolution with no changes in dimensions. This process adds more pixels squares in an inch (dpi), but creates blurry images, ugly blocks of color, and high contrast in images. Upsampling will not produce clear and crisp printing results on a printing press

UV coating

Liquid laminate bonded and cured with ultraviolet light. Environmentally friendly.

Varnish

A clear liquid applied to printed surfaces for looks and protection. (UV coating looks better.)

Web Images

Jpeg and Gif files are Internet images, saved with a compression process designed to remove color and visual quality to achieve small file sizes. Internet images are usually saved at a resolution of 72 dpi for quick screen loads and will not print clear and crisp on a printing press.

With the grain

Folding or feeding paper into the press or folder parallel to the grain of the paper.

Work and tumble

Printing one side of a sheet and turning it over from the gripper to the tail to print the second side using the same side guide and plate for the second side.

Work and turn

Printing one side of a sheet and turning it over from left to right ussing the same side guides and plate for the second side.

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